Phil Spencer came to Xbox in 2014, when Microsoft’s video game brand was going through one of its worst moments with Xbox One with Phil’s hand redirecting the situation and changing Xbox’s strategy from beginning to end, which, currently, more than focusing on sales of a console seeks to be the largest gaming platform possible betting on Xbox Series X/S, PC and even mobile devices at the same time thanks to Game Pass or Xbox Cloud Gaming, its game system in the cloud.
These and other brand changes have made Phil Spencer becomes one of the most recognized figures in the world of video games currently what has led him to win the prestigious Lifetime Achievement Award to his career in the world of videogames, an award that Todd Howard (Bethesda) will give him during the next DICE Awards.
“Phil Spencer has demonstrated passion and leadership throughout his Microsoft career. He is responsible for countless impactful and fundamental initiatives that have reverberated throughout the video game industry.says Meggan Scavio, president of the Academy of Interactive Arts & Sciences, the academy that awards the award previously received by figures such as Satoru Iwata or Ken Kutaragi.
The purchase of Activision Blizzard, the last great move of Microsoft
This award for Phil Spencer comes shortly after Microsoft has shown its last card in the industry (so far) which is none other than the intention to buy Activision Blizzard and King for 67.7 billion dollars, a movement that if given the green light by economic control bodies will allow those from Redmond to acquire such important licenses as Call of Duty, Warcraft, Crash Bandicoot or Diablo as well as a good number of studies full of talent.