No one could have expected 2022 to start the way it has: first it was Microsoft announcing the acquisition of Activision Blizzard for $68.7 billion, its largest purchase to date, and then came PlayStation, which announced its acquisition just yesterday. intended to buy Bungie for $3.6 billion. And that’s just in the month of January. What does the year hold for us in terms of acquisitions in the video game industry? according to Geoff Keighley, responsable de The Game Awards y Summer Game Fest, todava we can expect more big purchases.
“I’ve heard it from several people: as you might suspect, there are multiple other big deals in the video game sector in the final stages of their negotiations“Geoff Keighley blurted out right off the bat in his personal twitter account, and finished off: “It’s going to be an interesting year!” That yes, the presenter has not wanted to give more clues of which companies could buy from which others, although he has encouraged his followers to discuss the implications of this wave of acquisitions.
What are your thoughts on the general consolidation we’re seeing? Is it good for games? I’m on the fence.— Geoff Keighley (@geoffkeighley) February 1, 2022
What could be the next big acquisition in the video game industry?
The truth is that Keighley’s words do not take us by surprise, since even Keighley himself Jim Ryan, CEO of PlayStation, has confirmed its intention to continue acquiring more companies after the purchase of Bungie: “I assure you that you should wait longer. We are by no means finished. With PlayStation we have a long way to go.” Furthermore, this purchase is just the latest in a long list of deals with Bluepoint Games, Housemarque and Nixxes Software.
Beyond the acquisitions of Sony, we also have important precedents of large and unexpected purchases, such as that of Bethesda by Microsoft, and many others that have two large conglomerates in the sector as protagonists: Tencent and Embracer Group.