The strategy of giving away one free PC game a week seems to have paid off for the Epic Games Store, or at least that’s what we can tell from your latest annual report in which he reviews some of the most important figures of his activity during 2021. Last year, Epic Games’ digital distribution platform offered a total of 89 video games at zero cost (14 less than in 2020), titles that its users were able to add without paying the library and keep them there to play whenever they want. This week’s free game on the Epic Games Store is Daemon X Machina.
As explained in the report, users of the Epic Games Store have claimed 765 million copies of those free video games. The cost of the pack of nearly 90 free games would be $2,120 if instead of claiming them for free, players had decided to buy them at their standard price. In exchange for these free games, the digital store has once again increased its number of registered users, the only requirement necessary to redeem these games: from 160 million in 2020 they have gone to 194 million in 2021.
Record of sales and users
Has this affected the sales of the platform? Absolutely. The company ensures that users have spent 840 million dollars on games from the Epic Games Store, 20% more than the previous year. 36% of that spending was on third-party games, which means that $300 million went to other companies’ products (12% more than in 2020). Among the most successful games in the store we find titles like Grand Theft Auto V The Far Cry 6, but above all exclusive as Final Fantasy VII Remake Intergrade, Kena: Bridge of Spirits or early access Darkest Dungeon II.
As to simultaneously active players and assets daily, the figures for the Epic Games Store barely change compared to last year: in the first case, the 13.2 million people, a figure very similar to that of 2020, while in the second the same figure of 31.1 million daily players was obtained as in the previous year. In December, that is, active users for the month increased 11% to 62% million people. These players spent a total of 6.2 billion hours in-game in 2021, more than the 5.7 billion hours in 2020 and the 3.35 billion in 2019.