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How much and why so expensive? EA wanted to buy Activision-Blizzard | LevelUp

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The echo of the purchase of Activision-Blizzard by Microsoft continues to resonate and has led to the revelation of details that account for the process. While the video game company responsible for Call of Duty It is going through a labor scandal that came to light a few months ago, this did not mean that it was at financial risk, but in one way or another it turned it into a company coveted not only by Microsoft, but also by Electronic Arts.

Activision-Blizzard was in the sights of EA but there was not enough money

During an interview with Gamesbeat (via The Gamer), the controversial, infamous and still CEO of Activision-Blizzard, Bobby Kotick, revealed that one of those interested in buying the company, in addition to Microsoft, was EA. According to the manager, the interest of the company responsible for FIFA It was a lot but it did not correspond to their financial possibilities, so the decision ended up being favorable for Microsoft.

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The purchase of Microsoft made history in the United States

In this regard, Kotick said: “You would think that we are this great company and we have these great resources. But when you compare us with, you know, $2 billion companies and larger companies, you realize that we may have been a great company in video games, but now when looking at the landscape of who the competitors are, things are different. I think even if we had consolidated within EA, that wouldn’t have given us what we would need going forward. So the need It was from a great partner to be able to make it work.”

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The purchase of Activision-Blizzard not only surprised the entire industry, but made history by becoming the largest operation ever carried out in the technology sector in the United States. Although the purchase was announced with great fanfare, it will now enter a process that could last until 2023 so that Microsoft can finally consider itself the owner of Activision.

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