The purchase of Activision-Blizzard by Microsoft has become one of the most important in the history of the video game industry, not only because of the almost $70 million that the operation represented, but also because of what it means for the present and future proposed by Xbox and its gaming environment. As expected, the news of the day, and perhaps the year, had an impact on the stock market and attention was placed on Sony, whose shares were down.
The stock market suffered the impact of the purchase made by Microsoft and Sony suffered
After the surprising announcement of the purchase of Activision-Blizzard, part of the attention was focused on what would happen with Sony and PlayStation, especially because it is the direct competitor of Xbox and because of the great business that it has represented Call of Duty for the Japanese company’s consoles since the PlayStation 3 era. Well, it didn’t take long for there to be information about it and the price of Sony Group Corp (SONY) shares were down 7.17% at the close of the day in the United States.
The fall in Sony’s shares has been considered since the confirmation of the purchase of Activision-Blizzard by Microsoft and it is that the performance of the Japanese company in the stock market has been falling in recent days, in fact it experienced a significant rise on January 14, but from that day on, everything went down and today it reached its lowest point on the New York Stock Exchange since October 2021.
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The expectation of PlayStation fans and certain sectors of the industry is that Sony | PlayStation responds in some way to the purchase of Activision-Blizzard, which has been considered a major affront by Microsoft | Xbox.
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