Tuesday, October 4

Mobile gaming is key in Activision Blizzard purchase, says Microsoft CEO

The purchase of Activision Blizzard by Microsoft will bring to Xbox a good number of first-rate studios and franchises in the video game industry, but we cannot forget that in this acquisition agreement there is another successful company related to the mobile game sector. : King. Those responsible for Candy Crush Saga Y Crash Bandicoot: On the Run! also become part of the ranks of Microsoft, so the CEO of the purchasing company, Satya Nadella, has assured that the mobile game has been a fundamental part of his decision to close the deal.

He has assured this in a meeting with investors after the announcement of the acquisition, and has done so with some statements in which he has once again mentioned the metaverso, just as he did in the first official statement: “Broadening our horizon a bit, this transaction will make our approach to the metaverso be even stronger. This is because our view of the metaverso is based on the intersection of global communities rooted in strong franchises,” Satya Nadella began.

“It is an area in which we have never had a significant presence”

Regarding the mobile game, the CEO of Microsoft has recognized that in recent years they have hardly had a presence and that they intend to solve this with the acquisition of Activision Blizzard: “The mobile is the largest sector of the video game and it is an area in which we have never had a significant presence. This purchase adds Microsoft Gaming to one of the most popular mobile publishers, and I personally look forward to learning from King’s innovative teams.”

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King is not the only mobile-focused company that Microsoft has bought, since within the Activision Blizzard studios that are incorporated into Xbox we find firms focused on the game for smartphone like the spanish Digital Legends, who is currently working on a new Call of Duty for mobile phones in collaboration with other studies of the conglomerate, such as Solid State or Beenox.


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