A walk through the social networks is enough to see how nothing else is talked about: the purchase of Activision Blizzard, by Microsoft, for a price of almost 70,000 million dollars. We review the immediate and future consequences of this acquisition.
THE UNION BETWEEN MICROSOFT AND ACTIVISION BLIZZARD
Microsoft seems unstoppable in buying big video game companies. After taking over Bethesda, repeat steps with Activision Blizzard. The most immediate effect is to stay with Call of Duty, World of Warcraft, Candy Crush, Diablo, StarCraft Y Overwatch, among other franchises.
This news comes after a murky time for Activision Blizzard, involved in harassment scandals. The changes that were taking place in the company have culminated in the sale to the giant Microsoft. When the deal is closed, Phil Spencer, CEO of Microsoft Gaming, will be in charge.
As the buyer points out, the intention is to promote the growth of games on mobile phones, computers and consoles. They do not forget to emphasize the importance of the cloud, so the arrival of games on Game Pass is to be expected. With this action, it becomes the third largest video game company, behind Sony and Tencent. In addition, it has 30 internal studios dedicated to creation.
While the world debates whether the famous sagas will become exclusive PC, Xbox One and Xbox Series X/S, Sony has gone public. After all, would Microsoft have spent so much money to keep bringing games to PlayStation consoles?
For the time being, until the operation closes (throughout 2023), they will continue to operate separately, as they have done up to now. Perhaps, Sony and Nintendo take the opportunity to develop new strategies with which to continue protecting their benefits. If they don’t already have them.