Friday, September 30

How much are the big video game companies worth and what could be the next purchase?

Microsoft announced this Tuesday, January 18, the agreement to purchase of Activision Blizzard, the publisher and developer responsible for such hits as Call of Duty, Crash Bandicoot, World of Warcraft, Overwatch Y Candy Crush Saga. The operation will be settled by $68.7 billion, the largest acquisition in the history of the Redmond firm: more than LinkedIn (26.2 billion), more than Skype (19.7 billion), more than Mojang (2,500) and nine times more than Bethesda.

The news has led to all kinds of analysis, speculation and commentary from prominent figures in the video game industry and culture. Geoff Keighley, the presenter and producer of The Game Awards and Summer Game Fest, recorded in a tweet last morning the stock market value of large companies third party of the video game. None of them comes close to the amount Microsoft would pay to add dozens of additional studios and numerous franchises to Xbox Game Studios.

Electronic Arts (FIFA, Battlefield) cost right now 38 billion of dlares. Take-Two (NBA 2K, Grand Theft Auto) has a value of 18 billion of dollars, but once the acquisition of Zynga is formalized (Farmville, Words with Friends) for 12.7 billion (more than a Bethesda and a half, by the way) will be around 28 billion.

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follow him Nexon with 15 billion, Bandai Namco with roughly the same amount, and the growing European conglomerate Embracer Group for 10.8 billion. Below the 10 billion mark are Netmarble (7000), Ubisoft (7000), Konami (6000), Square Enix (5600), Capcom (4900), and SEGA (3600). If the agreement between Microsoft and Activision Blizzard closes, the Redmond will become the third largest company in the industry of the video game behind Tencent and Sony.

The consequences of the purchase of Activision Blizzard

As happened when Microsoft bought Bethesda, the particularities of the agreement will be known little by little until and after the completion of the acquisition in fiscal year 2023 (which for Microsoft ends in June of next year). If that happens, then there is doubts about the legal obstacles that may appear.

However, we do know that Activision Blizzard will continue to operate independently until then, and from then on, the company respond to Phil Spencer, who debuts his position as CEO of Microsoft Gaming. We also know of Xbox’s intention to release as many Activision Blizzard games on Game Pass as they can, to distribute the titles of the firm in Xbox Cloud Gaming, and to continue, at least, supporting the service of games released on third-party platforms such as PlayStation.

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