Wednesday, September 28

Bobby Kotick tried to sell Activision to Facebook before Microsoft, according to sources

Microsoft’s acquisition of Activision Blizzard may be the news of the year, even though it’s not even over the first month yet, and despite the fact that we have enough details, such as the $68.7 billion deal making it the largest purchase yet. large made by Microsoft, we still have some details to know. now thanks to annimas sources consulted by Bloomberg we were able to find out that It would have been Xbox that approached Activision Blizzard trying to get a purchase agreement and that Bobby Kotick, CEO of the company, looked at other companies before accepting the offer.

In fact, in this article it is told that in Xbox’s first approach to Activision Blizzard occurred in 2020, at which time the multiple cases of harassment in Bobby Kotick’s company had not yet come to light. When these were published, Phil Spencer, jefe de Xbox, again offered Kotick to acquire his firm; It was around that time that Spencer himself publicly admitted that they were “evaluating” his relationship with Activision Blizzard, although what we did not know is that the result was going to be what it has ended up being.

Activision looked for other buyers before accepting

According to the sources consulted by Bloomberg, Bobby Kotick did not immediately accept this second approach either, but instead looked for other buyers in the field of large technology companies. The article ensures that those responsible for Activision Blizzard they offered the company to Meta, firm previously known as Facebook, but no serious offer materialized. So did at least one other big tech company that Kotick pitched a takeover deal to, but that didn’t pan out either.

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Finally, as we know, it was Microsoft that ended up getting away with it and keeping Activision Blizzard for 68.7 billion dollars, or it will when the acquisition becomes effective once it receives the go-ahead from the relevant authorities.

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