Sunday, September 25

Microsoft buys Activision Blizzard and King for $68.7 billion

Microsoft has announced through his official page the acquisition of Activision Blizzard and King, a purchase that had been rumored just a few minutes before the Xbox parent company confirmed it. The total of this acquisition amounts to $68.7 billion, given that Microsoft has bought all the shares of Activision Blizzard at a price of 95 dollars each. In this way sagas as important as Call of Duty, Diablo, Overwatch, Warcraft, StarCraft, Crash Bandicoot The Candy Crush they become part of the Xbox family.

Making a comparison with previous Microsoft acquisitions we can get an idea of ​​the scale of this agreement: the purchase of Minecraft reached 2.5 billion dollars, while Bethesda’s amounted to 7.5 billion. Of course, as is often the case, what has been announced today is the purchase intention after the agreement between the two companies, although the acquisition still has to be legally closed and receive the approval of the relevant authorities. When that happens, as they explain, Microsoft will become the third video game company in terms of revenue behind Tencent and Sony.

This acquisition comes just when Activision Blizzard is being investigated for cases of harassment in the workplace, something that even affected its relationship with Xbox, according to the company itself. Phil Spencer, head of the company, who recently claimed that they were evaluating their relationship with Activision. In a tweet published by the official xbox account on twitter, the brand ensures that they are committed to inclusion: “We demand this commitment from all teams. We look forward to extending our culture of proactive inclusion to the great teams at Activision Blizzard.“, you can read.

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Bobby Kotick will remain CEO of Activision

The addition of these new companies to Microsoft brings with it iconic franchises from Activision Blizzard such as Call of Duty, World of Warcraft, Overwatch o Diablo, as well as the success of mobile Candy Crush, from King. At a structural level, the total number of Microsoft employees will increase to almost 10,000 new people who are part of the studies that these companies have spread throughout the world. One of them is Bobby Kotick, CEO of Activision, which has been confirmed to will keep his position in the company despite the recent controversy over cases of harassment in the workplace.

Both the CEO of Microsoft, Satya Nadella, such as Xbox, Phil Spencer, have welcomed the new companies. In the official statement from Microsoft, Nadella assures that “this acquisition will accelerate the growth of Microsoft’s gaming business on mobile devices, PC, consoles and the cloud and provide building blocks for the metaverse“. Phil Spencer, for his part, ensures that they will collaborate to build “a future in which people can play the games they want, practically anywhere they want”.

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