There is no doubt that perhaps the news of the decade will be the one that was announced today: the purchase of Activision Blizzard King by Xbox in an unprecedented transaction. This will have great benefits for users especially Xbox and most likely one will be related to Call of Duty.
In case you are not a fan of this series, we inform you that Activision annually releases a new installment, which usually makes Xbox and PC users angry not because of the game itself, but because of the marketing that favored PlayStation users. .
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In 2019, for example, fans were furious when they learned that a game mode would only be available on Call of Duty: Modern Warfare for PlayStation consoles. Something similar happened in 2020 with Call of Duty: Black Ops Cold War, which would offer an exclusive zombie multiplayer mode for PlayStation players.
These types of agreements were temporary, but they took a long time to expire, as players on other platforms would have to wait a full year to enjoy it. The delivery of 2021, Call of Duty: Vanguard, changed this model a bit, because, apparently after the negative response from users, it no longer offered an exclusive mode for PlayStation consoles, but only monthly bonuses, such as an event that doubles experience points by playing 1 day a month, runes for gear and combat packs for PlayStation Plus subscribers. In addition, PlayStation players were able to test the Beta of this title more times.
Goodbye temporary exclusive bonuses Call of Duty for playstation
Of course, with the announcement of the purchase of Activision Blizzard King by Microsoft this has to change. Neither Xbox nor Activision have spoken about how the deal will affect PlayStation’s relationship with the franchise, but we doubt that Xbox wants to benefit the competition by maintaining such deals.
It will be interesting how it will affect the relationship that PlayStation has with Activision Blizzard after the acquisition. So far, Phil Spencer, head of Xbox, assured that they plan to continue supporting the platforms on which the games are present. However, there is a lot of ambiguity about this, as there are sources close to this situation who refer that “some” Activision Blizzard games are planned to be exclusive. Let’s remember that Xbox after buying Bethesda announced that some games would only come to Xbox, like the expected one Starfield.
In case you missed it: Xbox will soon own all of these franchises that belong to Activision Blizzard King.
But something that is almost certain is that the marketing efforts of this franchise, oriented towards PlayStation consoles in recent years, will now go towards the Xbox ecosystem. Let us also remember that it has already been announced that Xbox will do everything possible to bring as many Activision Blizzard games to Game Pass and, although it sounds unlikely, the Call of Duty on day 1 in the subscription they would be a tremendous success.
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