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Walmart dives deep into the metaverse, cryptocurrencies and NFTs | LevelUp

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Although for various sectors the operations that involve cryptocurrencies, NFT and the metaverse sound ridiculous, it had been warned that it was enough for the big brands and companies to show their intentions in this regard to determine the direction to follow and the perception before the public. Well, despite the reluctance of some groups, this type of digital and virtual interactions are advancing rapidly and Walmart is already preparing for what is imminent.

Walmart has already marked its ground regarding cryptocurrencies, NFTs and the metaverse

Late capitalism may negate many things in real life, but it has emerged as a “benevolent” agent through the promotion of a virtual reality in which people will be able to have what they have always wanted, this through the metaverse. At the same time, the fever for cryptocurrencies and the NFT does the same as a supposed financial option that may well be a favorable bet or the worst of decisions. Within the framework of this trend, it has been reported that the multinational Walmart made several registrations in the United States Patent and Trademark Office, some of which refer to this type of interaction in digital and virtual spaces.

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Doing the super at Walmart for the house you have in the metaverse

According to information from CNBC, Walmart carried out the corresponding registration of its brand regarding virtual and digital spaces on December 30. In one of the records, the multinational gives an account of what its participation in the metaverse could be through the sale of “electronics, appliances, decorative pieces for the home, toys, sports products and objects for personal use.”

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On the other hand, the Walmart registry indicates the operations through cryptocurrencies for different purposes, as well as the entry of the multinational in the world of NFTs, without defining the way in which it will carry it out.

Although it is possible that Walmart enters fully into this type of digital activities and operations that involve the metaverse, it also points out the inevitable step that the company would have to take to safeguard its brand in these sectors, so at least in the legal field would already be covered.

While this is happening at Walmart, the video game industry has been quick to get into NFTs, as is happening with SEGA, Konami through Castlevania and some titles that seek to attract users not only as players, but as owners of digital content.

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