Xbox’s crusade against toxicity has been around for a long time, but Phil Spencer isn’t giving up. Yesterday we heard the news that the green house wants the expulsions to be applied in a multiplatform way to toxic players, but the company is also changing the way it treats other companies that have starred in abuse cases. We speak without going any further than Activision Blizzard, a company that has made Xbox “change the way” they approach certain thingsSpencer says. In the last few months we have been witnessing the news related to the cases of harassment that have taken place in the offices of Activision Blizzard, something that caused Redmond to “evaluate” their relationship with this firm.
Xbox, toxicity and the case of Activision Blizzard
Phil Spencer, head of Xbox, has been clear: he does not believe that it is his role to “punish” other companies like Activision Blizzard for their toxicity and accusations. Of course, following the cases that have come to light, the green house has decided to take its own steps and “change the way” in which they do “certain things” with the editor of Call of Duty. Shortly after The New York Times published that CEO Bobby Kotick was aware of the abuse cases and was also accused of mistreatment, Spencer sent an internal email stating that he was “evaluating” the relationship with the company.
However, it seems that this is a topic that Spencer prefers to be careful with and not talk openly about what his words mean in practice. In an interview published Monday by the NY Times, the Xbox executive preferred not to delve into the details of how things have changed. He did mean that the Xbox Live service was a key element in the success of the iconic action-shooter saga, so a change of attitude on Redmond’s part could in itself be a punishment for Activision Blizzard. Despite this, Spencer has chosen not to talk about it publicly.
“We’ve changed the way we do certain things with Activision Blizzard”
“The work that we do specifically with a partner like Activision is something I’m obviously not going to talk about publicly,” Spencer clarified. “We have changed the way we do certain things with them, and they are aware of that.At the same time, he affirmed that being aware of the abuse stories within Activision Blizzard “made him sad and sick”, but he also did an exercise in self-criticism by noting that Xbox’s own record “is not impeccable.”
He referred, for example, to the controversial GDC 2016 party where they hired women to perform on the platforms. Spencer indicates that while she regrets this episode, she appreciates the fact that Xbox has changed for the better since then. In this sense, reaches out to other companies to share “the journey” of transformation they have made within the green house. “If I can learn from any of the partners that are out there or I can help with the journey that we have taken on Xbox by sharing what we have done and what we have built, I would rather do this than get into any kind of public signal to other companies. “.