Take-Two It has brought us the first large purchase in the world of video games in 2022 after announcing a few hours ago that it has reached an agreement with Zynga (Farmville, Words With Friend) to acquire them for 12.7 billion dollars, about 11.22 billion euros.
As is logical, beyond the official statement that both companies have offered, little by little we will knowing more details of the operation Like the reasons that have led Take-Two, which has some of the most powerful development studios within the traditional video game such as Rockstar or 2K Games, to acquire a company specialized in free-to-play games for mobile devices.
That is precisely the main reason for the purchase, the profile of Zynga developing successful free video games for iOS and Android, which, according to Take-Two CEO Strauss Zelnick, will allow them to “Optimize the creation of new games (for mobile devices) based on Take-Two’s most important intellectual properties. We believe that we have the best collection of console and PC IP that are virtually untapped in the world of mobile and mobile games. the free-to-play“.
Among these intellectual properties, Zelnick highlights names as powerful as Grand Theft Auto, Red Dead Redemption, Midnight Club, NBA 2K, BioShock, Borderlands, Civilization, Mafia o Kerbal Space Program, many of them unpublished in the world of video games for iOS or Android.
GTA 6 will be announced in 2022
It seems that with the purchase of Zynga (if it finally closes without obstacles from the different economic organizations), Take-Two wants to expand its sagas on mobile devices while their studios, such as Rockstar, continue to work on games of great interest to the traditional video game fan such as Grand Theft Auto 6 that according to a insider specialized in Rockstar se announced throughout this year 2022.
What do you think of Take-Two’s intention to buy Zynga?