Friday, September 30

Take-Two Interactive to buy mobile and social gaming company Zynga

Take-Two Interactive was already announcing its interest in acquiring new studios, such as the failed attempt to buy Codemasters -which finally fell into the hands of Electronic Arts- and the Rockstar company or 2K has announced its ambitious commitment to enter the mobile market with the acquisition of Zynga in a deal that values ​​the studio at $ 12.7 billion, one of the largest deals ever seen between entertainment companies.

According to the official statement, Take-Two will thus become one of the largest publishers in the mobile market, “the fastest growing gaming segment in the entertainment industry” with the intention of increasing the weight that Take-Two already had on consoles and PCs.

“Both companies have created and expanded iconic sagas, combining one of the largest and most diverse portfolios of intellectual property in the industry“Some of the best known Take Two games are Grand Theft Auto, Red Dead Redemption, Midnight Club, NBA 2K, BioShock, Borderlands, Civilization, Mafia Y Kerbal Space Program, while Zynga owns CSR Racing, Empires & Puzzles, FarmVille, Golf Rival, Hair Challenge, Harry Potter: Puzzles & Spells, High Heels!, Merge Dragons!, Toon Blast, Toy Blast, Words With Friends Y Zynga Poker.

They will take advantage of the synergies between their licenses

Frank Gibeau, CEO of Zynga, has ensured that his company’s and Take-Two’s mobile experience with next-generation platforms will help “connect the world with games that achieve significant growth” thanks to synergies; Although it is not mentioned directly, this may be reflected in possible adaptations -or original games- of GTA for mobiles.

Take-Two buys Zynga for nearly $ 13 billion

“I am proud of the hard work of our team with a great closing to 2021, one of Zynga’s best years of performance. We are incredibly excited to have found a partner at Take-Two who shares our commitment to investing in our players, amplifying the creative culture and delivering more value to our shareholders. “



Reference-vandal.elespanol.com

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