Monday, December 5

YouTube: Success Story • Console and Dashboard

Today, there are a large number of sites on the Internet that have a large audience of users. One such platform is YouTube, which has completely changed the global web over the ten-year period of its existence. Now YouTube is one of the largest and most popular video hosting sites in the world. Its users are more than one billion people, which represents half of all Internet users on the planet.

Creation story

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Javid Karim, who made the decision to say goodbye to PayPal and create a great project. The idea to create the site came to Chad Hurley. Having told his friends about the idea, he inspired them to create something new.

The original idea was to create a dating site that offered the ability to upload your own videos. It seemed to the creators that with the help of videos, it would be easier for people to get to know each other and start a relationship. But before long, the users themselves decided what exactly YouTube would be, because most of the videos uploaded to the site were not about the users, but about what was happening around them.

First steps towards success

The first investment in the project in the amount of $ 3.5 million was made by Sequoia Capital. With the help of the received funds, the creators were able to improve the server and tell it to a large number of users.

The first video on the site was Javed Karim’s video – “I’m at the zoo”, posted by him in April 2005. It was from this video that the platform started and began to develop rapidly. But the first YouTube video to get 1,000,000 views was a Nike commercial in which famous Brazilian soccer player Ronaldinho, in Nike sneakers, showed off his ball handling skills. This company was the first to take advantage of YouTube advertising opportunities.

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The popularity of the new Internet platform was rapidly gaining momentum, and as of July 2006 the site was ranked fifth among the most popular US resources. At the same time, the server owners managed to conclude several lucrative deals with companies such as Universal Music Group, Sony BMG, and Warner Music. Furthermore, YouTube’s promise was noticed by Google, which announced that this site will soon usher in a new era of the global web. And just a year after the video hosting came into existence, Google bought the site in active development for $ 1.65 billion.

A new stage in the development of the YouTube video portal took place in 2007, the new owners of the Internet resource offered people to earn money with the help of popular content, which was made possible by the affiliate program. After that, every person who had a video blog was able to turn their favorite hobby into a profitable business, and many of the users, within a few months, have already earned amounts with six zeros thanks to YouTube.

Significant events

YouTube was the first Internet platform to host a presidential debate before the 2008 US elections. Thanks to the platform’s video format, users have the opportunity to ask any of the candidates their questions, and this is the first time in history that netizens have influenced the presidential debate.

In 2011, YouTube featured prominently in the fight for freedom of expression and democracy. Using the site, activists were able to upload the filmed videos and share them with everyone, defending their rights. It should be noted that many of these videos have received more than 5 million views.

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Furthermore, YouTube’s popularity grew at an incredible rate and continues to gain momentum to this day. Now YouTube ranks second among all existing sites in the world and it is believed that in the near future it will replace modern television. In addition, it provides an opportunity for creative development for the young generation, thanks to the creation of a completely new profession: the video blogger.

Change logo

The first youtube logo was created prior to the site launch. It contained two words: You and Tube, which means “You are television.” In 2005, the letters of the logo were written in direct font. The letters of the word You were black, and the word Tube was written in white and located in a red rectangle with rounded edges and shiny reflections. But after a while, the effects in the form of glare were abandoned.

Over the years, the logo has changed more than once. Now its appearance speaks of the relevance and modernity of the platform. It changed last time in 2017. The developers changed the font and combined the two words, but left the spelling of each with a capital letter and a “play” icon appeared on the left side. Now only one triangle remains of the original shape, but its size has become smaller than before.

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