The Entertainment Software Association (ESA), the North American association of the main publishers of the video game industry, announced on the night of January 6 that the E3 2022 will not be held in face-to-face format arguing the decision in the increase of cases of coronavirus during the last months. Nor have they announced, at the moment, a digital alternative as in E3 2021. Geoff Keighley, producer and presenter of The Game Awards, has taken advantage of the situation to remember on his Twitter account that the Summer Game Fest vuelve en 2022.
Only ten minutes later After the ESA news began to circulate around 9:40 p.m. on Thursday night, Keighley posted a tweet with a single image: the Summer Game Fest logo reaffirming the return of the digital event in the summer of this year. Also updated the event website so that users could register to receive news in their email as plans and events are announced.
As they remember from GameRantOver the last few years we have witnessed a kind of battle between Keighley and ESA. The presenter produces the E3 Coliseum, a program broadcast live where developers were interviewed and I delved into the ads made at E3. In early 2020, before the start of the pandemic, Keighley announced that he was cutting off their relationship with that event because he was no longer “comfortable” being part of the event.
The decision was announced after the E3 will open the event to the general public already influencers. In addition, Keighley has always bet on a event more focused on online presentations than in face-to-face conferences. The presenter, after going through various media such as GameSpot, was the face of the Spike TV Awards, an awards ceremony broadcast primarily through the television network of the same name. In 2014 he left that ship to produce his own fully online event: The Game Awards.