In april of last year SEGA announced a collaboration with a platform for the creation and sale of NFT (tokens non-fungibles, in Spanish), a controversial decision that brought with it criticism from a large part of the community. Now that this technology is trying to get into videogames through the model play-to-earn, which will allow us to get virtual objects based on playing to be able to trade with them later, as Ubisoft is already doing, the Japanese firm has confirmed that is also interested in this model.
Haruki Satomi, CEO de SEGA, has confirmed in a board of directors who are investigating this new business model: “In terms of NFT, we would like to try several experiments and in fact we have already started several studies and considerations, but we haven’t decided anything yet about the play-to-earn“, the director of the company begins by responding, and adds:” Many announcements related to this have already been made abroad, but there are users who have shown negative reactions. “
The advertisements Satomi refers to are those of companies such as Konami, which has just presented an NFT collection for the 35th anniversary of Castlevania, The Square Enix, which after issuing a statement in favor of this type of technology received strong criticism from its community, although later the price of its shares on the stock market increased. Another of the most notorious recent cases is that of STALKER 2, whose developers had to back down after presenting an NFT that allows you to become an uncontrollable character in the game.
Among the high energy consumption required by the blockchain and the speculative practices associated with NFTs, this technology is receiving a negative reception in the gaming community. In SEGA they know this and although they want to experiment with them, they have also admitted that they will put it aside if their decision is not well received: “We need to carefully evaluate many things, such as how we can mitigate the negative elements (…) if it is perceived as a simple gain of money, I would like to make the decision not to continue“.