The popular furniture store IKEA now allows customers to use X-shaped models of the PlayStation 5 and Xbox Series to help them measure new purchases.
Many see the start of a new year as the perfect time to search for new furniture for their home, especially with many post-holiday deals and deals continuing into January. In particular, gamers who may have received or gifted a next-gen console may find themselves searching for a new table, cabinet, TV stand, or other piece to put it away. Furniture warehouse IKEA has positioned itself as the store for gamers to choose by introducing furniture measurement tools inspired by the PlayStation 5 and Xbox Series X consoles.
Released in 2020 and billed as the next generation of gaming consoles, the PlayStation 5 and Xbox Series X have seen continued high sales throughout 2021 and through 2022. Both consoles were among the most popular Christmas gifts of 2021, with many potential customers. remaining disappointed by the continued shortage of stock and the high prices inflated by the reseller made them, especially the PlayStation 5, even more difficult to obtain than usual during the holiday season. Those who received a PlayStation 5 for Christmas generally reacted with surprise, amazement, and joy.
Visiting an IKEA warehouse during the post-New Year rush, a Reddit user passing u / Afraid_Lunch4088 noticed two new additions to the Swedish furniture and home goods vendor’s product display floor. It was a pair of cardboard boxes roughly shaped like a PlayStation 5 and an Xbox Series X, with the dimensions of each console marked on the side in both millimeters and inches. The fake PlayStation 5, which is the larger of the two consoles, includes a humorous message printed on the side that reads: “What IKEA media storage unit will fit my hugely huge new game console?” (The size of the console and the rather unique design have been a meme since shortly after its launch in 2020). Despite the joke, it appears that the size and layout of the case are accurate and indeed it would be helpful if customers needed to know if a table or shelf would fit their PS5.
Comments on u / Afraid_Lunch4088’s post, which was made on the Reddit r / gaming community, were primarily humorous in nature. Some commenters noted that it was not necessary to measure furniture to fit a PlayStation 5 due to the difficulty of acquiring the console in the first place. Others suggested that these fake PS5s could be stolen from IKEA warehouses and sold online by resellers, just like the real console itself. Others suggested that they would steal the fake boxes themselves so that they could pretend to have a genuine PlayStation 5 or Xbox Series X in their home.
This is not the first time that IKEA has sought to attract gamers. Recently, several IKEA locations in China installed Mario Party-Themed showrooms as part of a collaboration with Tencent Games. IKEA has also collaborated with other developers to produce chairs and game tables themed around titles such as Animal Crossing: New Horizons. The furniture salesman has even plunged into the world of games itself, launching a series of free, short virtual reality games designed to teach customers how to read IKEA instruction manuals and assemble their furniture.
While actual PlayStation 5 and Xbox Series X consoles are still in short supply, the paper versions should be coming to IKEA locations around the world in the coming weeks.