Call of Duty, the industry’s most popular first-person shooter saga, suffers from a creative stagnation for years according to a former Infinity Ward developer (goes Game Spot), an opinion shared by many users who consider that the Activision franchise needs an urgent renewal of its formula. The developer in question is about Robert Bowling, who was a creative strategist at Infinity Ward between 2006 and 2012, and highlights in response to a ModernWarzone post that Call of Duty needs a complete revitalization more than ever.
Its time to build from the studs up.
We need more than iteration, we need revitalization.
A focus back on core gameplay and not content gateways.
We used to treat our players like community and not consumers. We brought them in to the fold for map feedback not market feedback Robert Bowling (@fourzerotwo) December 31, 2021
“It is time to build from the ground up. We need more than an iteration, a revitalization. Refocus on the core of the gameplay and not so much on the content. We used to treat our players as a community and not as consumers. We brought them into the fold so that they could give us their opinion on the maps, not on the market, “Bowling points out in his reply. The truth is that the discontent of the users towards Call of Duty it is perfectly palpable having the sales data of your last delivery at hand. Call of Duty: Vanguard last November recorded the worst debut of the series in the UK in 14 years and players consider that the franchise urgently needs a break.
A formula that needs to be renewed
While it seemed that the saga had regained some of the glory lost over the years due to its annual release format thanks to Call of Duty: Modern Warfare of 2019 and Call of Duty: Black Ops Cold War, the new installment developed by Sledgehammer Games has not managed to win the hearts of fans like these two previous installments did. Call of Duty needs an urgent revamp of its formula, which has curdled among millions of players for many years, although currently presents severe symptoms of exhaustion and cries out for a change to bring freshness. Will the rumored sequel to Modern Warfare be the title that will reinvigorate the brand’s lost prestige?