Call of Duty is not having a good time. Yes, Call of Duty: Warzone is a success, but their new map has been heavily criticized, while Vanguard It seems to have passed without pain or glory. This has not gone unnoticed among execrative of the series and one of them believes that it is time that Call of Duty be renewed.
Robert Bowling, who was Infinity Ward’s creative strategist from 2006 to 2021, spoke about the present and future of the franchise. On his Twitter account, the creative acknowledged that the series is at one of its lowest points and that it has to start building from the rubble.
According to the creative, Activision stopped treating players as a community to see them as customers. This is why they have to change their focus to focus on the gameplay and what the players think and not the market research.
“It is time to build from the ground up. We need more than an iteration, we need a revitalization. Refocus on the core of the game and not the content gateways.
We used to treat our players as a community and not as consumers. We used to bring them to the studio to give us feedback on the maps, not [buscábamos análisis de mercado]”, He explained.
It’s time to build from the studs up.
We need more than iteration, we need revitalization.
A focus back on core gameplay and not content gateways.
We used to treat our players like community and not consumers. We brought them in to the fold for map feedback not market feedback
— Robert Bowling (@fourzerotwo) December 31, 2021
As mentioned, Bowling was a creative strategist and community manager for Infinity Ward from 2006 to 2012. The creative left the studio as he felt the series was stagnant. In December 2021, Bowling announced the founding of the Midnight Society, a new development studio of which Guy Beahm (or Dr. Disrespect) is also a co-founder.
And you, what do you think about Bowling’s statements? Do you think he is right in what he says? Do you think Activision prepares these kinds of changes for Call of Duty? Tell us in the comments.
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