The shortage of new generation consoles is a reality that has impacted the industry because although units are constantly being sold that already number in the millions, the market potential that was emerging for systems such as the PS5 and Xbox Series has not been reached. X | S. However, the commercial performance of these consoles is surprising under the circumstances, as noted by AMD CEO Lisa Su.
With everything and a shortage, sales of PS5 and Xbox Series X | S surprise AMD
During a meeting with investors, Lisa Su, CEO of AMD, spoke about the sale of PS5 and Xbox Series X | S consoles, the 3 with the company’s technology, in these years marked by the pandemic and the difficulties that this has presented . According to the head of AMD, the sales registered by these consoles have surprised the company and, in the end, are giving very good results for the sector taking into account the current conditions: “I think the console business in this cycle , when you look at it in its entirety, it has been incredible. We are now in the second year and the demand is very high and we continue to distribute our product in them. Also, the fact that the demand is still high says something about the capacity of the product which has been captured by both Microsoft and Sony in this cycle. “
Video: BITS – How long will the shortage of PlayStation 5 and Xbox Series X last?
AMD expects chip production and distribution to improve in 2022
On the other hand, Lisa Su pointed out that there is expectation that the production and distribution of processors will improve sometime in 2022 and this is reflected in a greater number of PS5 and Xbox Series X | S units available in the market. In this regard, Lisa Su considered that we are entering a time of seasonality that would precede the normalization of production and distribution chains, which will be good news for Sony and Microsoft consoles: “we love the fact that we have so many users using AMD technology in consoles and we will continue to increase supply. From a seasonality standpoint, it is getting quieter right now and until we get to a kind of more normalized environment. “
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