Adding links directly to Instagram Stories has become more accessible with the addition of the Swipe Up option. But it’s only available to verified creators and business accounts with 10,000+ followers. However, there is a solution. Instagram is currently testing a link tag available to everyone that could replace the Swipe-up tool entirely.
Find out how to add links to stories on multiple devices with Swipe-up, the link tag, and other alternatives.
How to add a link to an Instagram story on iPhone
Slide up tool
Here’s how to add a link with the Swipe Up tool:
- Launch Instagram and hit the Stories camera.
- Select content to upload from Camera Roll or take a video or photo.
- Choose the link icon; it’s at the top of the screen.
- Paste the URL and press Done to finish.
Helpful Notes: You can only add a Swipe Up link to a story. When a follower views the story, a text and an arrow will appear at the bottom of the screen. The link will open when you slide up. This allows you to track link metrics.
- Access Instagram and open the Stories camera.
- Choose content from camera roll or create something new.
- Navigate to the sticker tray and find the link sticker.
- Select the link label and paste or type your link on the popup page.
- Drag the sticker to reposition it or pinch to make it smaller or larger.
- Choose your color by tapping on the designated icon (currently, there are only three colors).
- Press Done and go.
Important note: Since the link tag is still in the testing stage, it may not be available to everyone.
How to add a link to an Instagram story in the Android application
- Open the Instagram application and then go to the Stories camera.
- Select videos or photos from your Gallery or record new content.
- Select the link icon and paste the URL into the designated field.
- Touch the check mark icon.
Business Council: With Instagram Shopping, you can add direct links to products where followers can place an order. Or you can direct them to your Instagram store.
- Launch Instagram and access the Stories camera from the top of the screen.
- Record content or select videos or photos from Gallery.
- Choose the sticker tray and find the link sticker.
- Once you’ve selected the decal, add your link to the designated field.
- Reposition and resize the label to your preference by pinching and dragging.
- Choose the link color you want and hit the check mark icon once done.
How to add a link to an Instagram story from a PC
Instagram wants you to use the mobile app to upload content, including Stories. However, that doesn’t mean you can’t add a link to a story if you’re willing to go the extra mile. If you really need to use your PC to post, there is a solution through Google Chrome. You will have to configure Chrome to access Instagram Stories before you can add links.
- Open Instagram in Chrome.
- Click the More menu (three vertical dots) in the upper right corner of the browser window.
- Select More Tools from the drop-down menu, then click Developer Tools.
- In the developer window, click the Mobile button.
- Select the type of mobile device you want to use from the drop-down menu on the window toolbar. (The default setting is Responsive)
- Refresh your browser and you will see your chosen mobile interface. The Your Story option will appear, as will use the app.
Slide up tool
The following assumes that you have already launched mobile Instagram through the Chrome browser.
- Click the Your Stories option to record or upload a story.
- After uploading or burning content, click the link icon.
- Type or copy and paste the URL.
- Complete the action by clicking the check mark or Done.
Note: You will see Done or a check mark depending on the type of mobile device selected in the browser toolbar. The check mark is for Android and Done is for iOS devices.
- Select your story and upload or record your content.
- Click on the sticker tray and navigate to the link sticker.
- Add your url in the link tag window.
- On a PC, you can only reposition the sticker unless you have a touch screen.
- Select one of the three colors and click the check mark icon.
Tip: Your PC is better at charging than burning content. The built-in camera may not work well enough.
Remember: Instagram is still testing the link tag option so it may not be available on your device.
What to do if all else fails?
There is an option to add an inactive “Link in Bio” tag and direct users to links there. But there are a limited number of allowed links, so this might not be the best option for large e-commerce operations, for example.
There are some limitations to adding links to Instagram Stories, especially if you don’t have a lot of followers. But then it shouldn’t be that hard to reach 10,000 followers as long as you post quality content.
Also, Instagram could make link stickers available across the board, making link building much easier. Until that happens, you can keep growing your profile and find creative ways to add links.
What method do you prefer? How many followers have you got by clicking on the links?