Saturday, June 25

Samsung will remove ads in One UI apps and that makes me happy

I’ve long been a fan of Samsung’s hardware, from their phones and laptops to their televisions and monitors, each device has been relatively impressive in terms of build quality and design; the Samsung Galaxy S21 being one of the most recent highlights. But I’ve never been a big fan of Samsung software.

That could change on the phone front though, as Samsung is looking to remove ads that grace some of the standard apps you get with the Android One UI skin on Galaxy phones. And it will be a blessed relief.

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“Samsung has made the decision to stop serving ads in proprietary applications, including Samsung Weather, Samsung Pay and Samsung Theme,” said Samsung. The edge. “The update will be ready later this year.”

“Our priority is to deliver innovative mobile experiences for our consumers based on their needs and wants,” said Samsung. “We value feedback from our users and remain committed to providing them with the best possible experience of our Galaxy products and services.”

Currently, in apps like Samsung Themes and Samsung Weather, the ads are clearly embedded in the services. While I understand that this approach is a good way for Samsung to increase the money it makes from software, I am very distracting from the advertisements. In fact, one of the first things I do when setting up a new Samsung phone is to put all the Samsung apps in a dedicated folder and ignore them as I choose to use Google apps.

This won’t come as a surprise to many people, as while ads are often a necessary evil, they are particularly cloying when they appear on a device you paid for; I can put up with YouTube ads in exchange for free Sopranos clips, but I find the in-app ads on an expensive flagship phone particularly irritating.

But if Samsung removes ads from its apps, it could shift my focus to Galaxy phones. I’ve said before that I’m a huge fan of pure Android, or at least the Pixel version of Google’s mobile operating system, but I’m open to new things. And I quite like the Samsung Weather app. However, the overall Galaxy software experience, and especially the app ads, has seen me regularly opt for a phone that is less impressive on the hardware front but cleaner on the software side.

Getting rid of ads in Samsung apps, along with future One UI enhancements, could change that. And you might see me make better use of the native apps One UI comes with, rather than googling alternatives. That, in turn, will increase the overall appeal of Samsung phones to me and probably others.

In fairness to Samsung, it has done a good job of refining the apps and user interface it lays on top of Android in recent years. The move to One UI and the improvements it included made the Galaxy phone experience that much more enjoyable. There’s still room for improvement, but at least Samsung now keeps many of its native apps in a separate folder by default, rather than trying to put them on your face.

And this move to ditch native app ads is another indicator that Samsung is looking for ways to make One UI really cool. As such, this helps stoke my fire of anticipation for the Samsung Galaxy S22.

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