LG is poised to take on Samsung in a new way, with its own line of design-focused televisions that bring an artistic flair to the uniform world of smart TVs. Competing with Samsung Lifestyle TVs like The Frame and Sero TVs, LG’s first Objet Collection TVs are called Objet and StanbyMe (no, those aren’t typos, they’re spelled correctly). While they are definitely premium products, they are nothing like the televisions on our Best TVs list.
Officially numbered 65Art90 and 27Art10, Objet and StandbyMe are two very different versions of the traditional TV. The two new televisions, on display at CES 2022 in Las Vegas, are part of LG’s Objet collection of designer appliances, which already includes high-end devices for kitchens and the home. The new models take TV design in two very different directions, but maintain the emphasis on premium design, high-quality materials and finishes, and a focus on personalized use.
LG’s first new Lifestyle TV is the LG StanbyMe 27Art10, a 27-inch do-anything screen that has a built-in stand with wheels and a built-in battery, for truly wireless use anywhere in the house. The small screen is designed for close, personal use by a single viewer, rather than the multiple viewers around which most modern televisions are built.
Between battery-powered mobility and versatile stand, including swivel, swivel, tilt, and height adjustment, StanbyMe is designed to be used throughout the home, for everything from watching TV to video calls, virtual conferences and more. Screen mirroring is perfect for Android and iOS phones with an NFC function for pairing and an optional phone dock. It’s also designed to be much more practical than LG’s regular smart TVs, with touch and gesture controls in addition to the standard remote.
And as part of LG’s Lifestyle TV lineup, the design is at the forefront, with the sleek white stand paired with a beige fabric back cover on the TV’s chassis and a stand that hides the built-in wheels that let you move. easily the TV. home. The design is intended to allow you to use the StanbyMe as comfortably in bed or at a desk as you would while watching a regular TV from the couch.
Between the easy NFC pairing and the rotating screen, StanbyMe seems to compete more directly with the Samsung Sero, which also has a built-in stand and rotating screen.
The LG Objet TV is made to allow a large-screen TV to hide when not in use, with a fabric cover that can be lowered to expose the 65-inch 4K TV underneath, or raised to hide the TV screen behind. of a designer panel. fabric that is made to blend seamlessly into the most sophisticated room designs.
Designed to lean against a wall like art on an easel, the slim Objet 65Art90 has a built-in frame stand and minimal styling that extends to the TV’s cable management and streamlined design. The fabric cover is made by Danish textile firm Kvadrat and comes in three distinct colors (Kvadrat Beige, Kvadrat Redwood, Kvadrat Green), each chosen to match and match a wide color palette.
Behind the deck there is also a fairly capable television. The Objet is a 65-inch OLED TV, similar to the Editor’s Choice LG C1 OLED or the first LG G1 OLED, which uses a slimmer Gallery design and features the same advanced OLED evo technology that LG introduced in the LG G1. Along with an advanced processor (nothing is known as it is part of LG’s as yet unannounced 2022 lineup), the TV also packs powerful sound in its slim design, with 80 watts of 4.2ch sound.
It even borrows a feature from the Absurdly expensive LG rollable OLED with Line View, LG’s name for a screen mode that uses only the top third of the screen, with the cloth cover only partially retracted. In Line View mode, you can use the TV as a date and clock display, or use it as an audio player without turning the TV on completely. The screen can also display artwork when not in use for regular viewing, with LG’s Gallery mode.
LG has yet to announce the availability or pricing of the LG Objet TV (model 65Art90) and LG StanbyME (model 27Art10), but will unveil the new models in full at CES 2022 in Las Vegas.
An initial report from our sister site What Hi-Fi? It explains that LG Objet TV will start selling in South Korea from December 15, with a price of 9.9 million won, which would become $ 8,355 US dollars. Meanwhile, the LG StanbyME has been selling in Korea since July, priced at 1,040,000 Won ($ 877 US).
We’ll wait to see if LG has any global availability news when the TV is announced at CES.