Sunday, December 4

How to choose a domain name for your website

How to choose a domain name? This decision is incredibly important when you are planning a new site, along with selecting one of the best web hosting services and best website builders to build a website with. When someone comes across your website, the first thing they will notice is your domain name, so it should be professional and memorable.

Consequently, it is important to put in the time and effort to get your domain name up front, as along with selecting a host and builder, it is the most important choice for your new website. You also get domain email addresses, and these professional emails immediately make your site appear more authoritative, especially compared to Gmail or Hotmail email addresses.

The bottom line is that you essentially need a domain name that is not only easy to remember, but easily found, so visitors and customers don’t forget it when they want to return. However, the art of choosing a domain name is not easy: we explain how you are going to make this important decision.

1. make it concise

Our main advice is to keep your domain name short. The more you ask people to remember, the more likely they are to type the wrong characters, and if they can’t get your domain name right, they won’t find it. As a general rule of thumb, six letters are optimal, but as long as your domain name is below eight, you’re doing fine.

2. Choose the appropriate domain extension

Make sure you choose the correct extension when you sign up (Image credit: Shutterstock)

In the early days of the internet, there were only limited options for extensions (the letters at the end of a URL) and most websites opted for .com, with some opting for .org.

Today things are very different. Each country in the world has a specific code and there are also other options to choose from. The most popular are:

  • .info: sites that focus on providing information
  • .me: personal sites, such as blogs
  • .co: in most cases, an abbreviation for a company, trade or community.
  • .org- Community and Non-Profit Organizations
  • .biz: an alternative to .com for businesses and commercial enterprises
  • .net – Typically Internet infrastructure sites
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In many cases, the above extensions will be combined with country codes. For example, a business in the UK could use the domain extension Larger organizations tend to buy all of the most popular subdomains for their main domain name and redirect them, preventing copycat sites from changing your success and making your site easier to locate.

The key point here is to make sure your site is easily discoverable, but if you’re having a hard time deciding, choose .com as the default option. Even after all this time, this extension still commands respect and makes your business appear more professional.

Extensions like .com, .net, and .org are known as traditional top-level domain extensions (TLDs), while, .ca, or are known as country-code top-level domains (ccTLD). Finally, there are new TLDs, such as .studio or .golf, which are cheaper in most cases and do not lose rankings or SEO.

3. Check the existing domain names

The last thing you want to do is decide on a name for your site and start the branding process, only to find that the name you chose has already been taken over by another organization. You can try GoDaddy Domain Name Lookup Tool. It’s an easy way to find out if the name you want has already been registered elsewhere.

It is also worth looking for misspellings in your chosen domain name and buying them if they are available. However, don’t pick misspellings from popular sites, like or Doing so could result in a legal challenge from the website that it appears to be mimicking.

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4. Run a language check

Be aware of language differences when searching for a domain name (Image credit: Unsplash)

It may seem strange to look up the meaning of your domain name in multiple languages, but there are many examples of words that do not mean anything important in English, but are considered strange or even offensive in other languages.

In a famous case, Ford discovered that it had made a mistake marketing its Kuga in the Balkans. In that region, ‘Kuga’ means Black Death, the devastating plague that killed about 200 million people in Europe between 1347 and 1351. This is one example, but there are many more.

Copyright law is notoriously difficult to define. As a result, if your domain name includes even part of a word registered by another organization, you could face a legal battle.

You should be especially careful if you use a made-up word, as it is impossible to use the defense that it is a commonly used word or phrase. Visit and do a brand search before committing to a name. You will find out if it is in use as a trademark or domain name, or if it is common on social media.

6. Don’t use hyphens or numbers.

Hyphens and numbers should be avoided in domain names. (Image credit: Unsplash)

It is good practice to avoid using hyphens and underscores in your domain name, as it is relatively easy for users to confuse them. The same rule applies to numbers. If possible, we recommend that you do not include a number in your domain name. Zero is particularly troublesome as it can easily be mistaken for the letter ‘o’.

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7. Consider the geography

If you create a website for a local business, it is good to have a name that emphasizes this locality. For example, a hat repair service based in Boston, Massachusetts would do well to choose the domain

The problem is that there is more than one Boston in the world. Of course, there is Boston in Lincolnshire, UK, the original Boston. But there are 15 more in the United States and others in Jamaica, Cuba, Peru, Bolivia, Andorra, Italy, Ireland, South Africa, Uzbekistan, Colombia and Costa Rica as well. It’s an extreme example, but geography is an important consideration in any circumstance.

8.Hazlo memorable

The more memorable the domain name, the more likely people are to return to your site. (Image credit: Unsplash)

Websites with memorable names are much more likely to be discovered. They are also easier to recommend through word of mouth, so using a name that is easy to say is beneficial.

Depending on where you expect your web traffic to originate, it might be worth choosing a name that is easy to say in non-English speaking countries as well. It can be difficult to decide on a name that gets off the tongue this way, but it’s worth the effort, as you’ll likely get a lot more traffic in the long run.

9. Experiment with a word generator

There are several word generation tools, such as TextFixer, which allow you to select certain keywords associated with your business and test them in different settings. This is a good option if you are really caught up in inspiration, but don’t forget the other essential tips we mentioned above.

More information on web hosting and website builders

Be sure to read our article outlining how to register a domain name and what small businesses should consider, and our feature that looks at 10 Quick Ways to Branding Your Website to Help You Increase Your Site’s Coverage. It may also be worth reading about the Five Web Hosting Factors That Can Affect Website SEO and the 10 Quick Ways to Improve Your Website Branding.

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