Beyond the restrictions that the Chinese government has placed on content and distribution, it was to be expected that Tencent, a telecommunications giant with a wide variety of investments and businesses, would point to the West. Its Tencent Games division is taking shape with a view to the most important gaming markets and a major announcement related to it recently took place.
Tencent moves its pieces and now points towards Europe
According to information from Gamesindustry.biz, GTencent has taken a new step towards the West with the hiring of Zoran Roso, who will take over the direction of global marketing and publishing. Although Roso may be someone unknown around these parts, in Europe the story is different as he is a very important manager in the German video game market and held various positions related to commercial areas at Activision-Blizzard, Take-Two Interactive and Sony PlayStation.
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The Chinese government looks to other markets in the face of its own limitations.
According to the information revealed in Tencent’s announcement, Zoran Roso’s responsibility will be to strengthen the company’s international presence in video games, ensuring launches in the most important markets, and guaranteeing post-launch support for games as a service.
Although it is a signing with international characteristics, it is thought that with the hiring of Zoran Roso, Tencent seeks to position itself in a better way in Europe and the manager’s record in Germany was adequate to carry out this task.
In recent months, Tencent has been active in the video game sector with the purchase of a portion of Playtonic, responsible for Yooka-Laylee, but more with the revelation of Honor of Kings: World, spin-off of his successful MOBA that bets on 3D adventure, the open world and elements from The Legend of Zelda: Breath of the Wild and Monster Hunter.
Tencent’s advance towards other markets is shown to be inevitable, especially due to the decisions of its government that are limiting gaming creatively and as an entertainment option.
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