Wednesday, August 17

Ubisoft to open an entertainment center with interactive attractions in 2025

Ubisoft will have its own theme park with interactive installations in France. The Ubisoft Entertainment Center will be located in the Studios Occitanie Mediterranee, in the region of Occitania, less than an hour from Montpellier, where the studio of the company responsible for Rayman and Beyond Good & Evil. Open in 2025 and inside it will be located a movie studio, shops, restaurants and more.

The company directed by Yves Guillemot has a wide range of intellectual properties with which to create attractions of all kinds: games that look at history as Assassin’s Creed, titles based on frenzy like Far Cry, comic works for all audiences such as those starring the Rabbids, espionage narratives in Splinter Cell

Bruno Granja, founder of Studios Occitanie, said in a press release released by ComicBook: “Studios Occitanie are excited to be the first localization of the innovative concept from the Ubisoft Entertainment Center. “Thus, Farm anticipates that the brand will open more similar facilities elsewhere.

“Video games have grown to become the greatest form of entertainment,” emphasizes Granja. “It makes sense that we partner with France’s leading video game publisher to create a new kind of immersive experience that celebrates the culture of the video game. “

Mathilde Bresson, entertainment manager by Ubisoft, points out that they are “excited” by the partnership between both companies to build “a ambitious new development of entertainment that aims to bring the magic of storytelling to life in France. “Bresson concludes.

Ubisoft is not new to “entertainment centers”

The announcement is contextualized in the recent commitment of the big video game companies to amusement parks. Nintendo announced the agreement with Universal Studios to open amusement parks based on their IPs in 2015; the first, Super Nintendo World in Japan, opened in March 2021. The Pokmon Company It will also do the same in the same park in 2022.

However, Ubisoft is no stranger to these types of facilities. In 2015 they announced their plans to open a “next generation” amusement park in Malaysia. In Montreal they opened in 2016 the Rabbids Amusement Center focused on the well-known rabbits and children’s attractions. In addition, during the last years they have done face-to-face virtual reality experiences such as Prince of Persia: The Dagger of Time and Far Cry VR: Dive Into Insanity.

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