Wednesday, August 17

Nintendo explains why the GameCube’s purple color affected its sales

Nintendo GameCube It was a console that received a multitude of variants in its colors in addition to several special editions, although the predominant color that most players remember it for is that purple that was also representative of the Game Boy Advance. However, executives at a US branch were not entirely clear if the purple color of the veteran home console, which recently turned 20 years from its launch in Japan, was the most suitable for the console; other somewhat more standard options such as black or silver, some colors that became part of the variants of the console.

Perrin Kaplan, former vice president of marketing and corporate affairs for the US branch of Nintendo, has revealed this curiosity in a new interview exclusively granted to VGC (va Nintendo Life). “In fact, we suggested that purple was not the best color to start with and Japan said ‘no, let’s use this one’. Then we pushed for black and silver, because I think nobody in the United States had done purple before, “he explained about the discrepancies between the two divisions of Nintendo. hardware with a different color, just that it was a very … ‘feminine’ color. I don’t think it felt masculine. I remember we were very nervous at E3 because I thought we were going to get a bad press simply because of the chosen color“.

Color was a determining factor in GC’s sales

Beth Llewelyn, former director of corporate communications for Nintendo of America, explained why purple made it difficult to compete with Sony’s PlayStation 2 and Microsoft’s new Xbox. “Choosing the color these days is like making a statement. Back then, the game systems were black … not even white had been widely done. We were always fighting what our competitors – Sony and Microsoft – were doing from a public relations perspective and having that purple box didn’t help too much“, he detailed. To Llewelyn’s statements are added those of Dawn Paige, former Nintendo UK marketing director, who pointed out that the GameCube’s target audience (which was the same as the other consoles) did not help the situation.

Personally, I loved the GameCube, but even its looks made some perceive it more for children than for a wider audience.

“In retrospect, I think we shouldn’t have tried to chase the same audience as Xbox and PS2, coming face to face with competitors who had directly positioned products between 16 and 34 years of age and with whom ours may not coincide so much. I personally loved the GameCube, but even her appearance made some perceive her more for children than for a wider audience. If we could do it again, we probably wouldn’t focus so much on 16-34, but instead go for a more familiar and youthful public“Paige explained in detail. It’s certainly interesting to find that the GameCube’s choice of color was such a determining factor in the console’s sales – it barely sold 21 million units throughout its entire journey.

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