With Call of Duty: Modern Warfare 2, the Activision franchise rose to the top with unprecedented commercial success. Every year before the holiday season, the world of video games saw the launch of a new installment because, in the end, sales justify the annual model. However, we know that this is not forever and the debut of Call of Duty: Vanguard in the United Kingdom it has drawn attention to a collapse compared to previous deliveries.
Call of Duty: Vanguard is falling short in sales compared to previous deliveries
According to a report by Christopher Dring, head of Gamesindustry.biz, the launch sales of Call of Duty: Vanguard in the United Kingdom they have stood out but in a negative sense as they are far from what the franchise has achieved with previous games. In this regard, the information indicates that sales of Call of Duty: Vanguard, taking into account PlayStation and Xbox, they fell 40% compared to what was registered by Call of Duty: Black Ops Cold War, delivery 2020.
Call of Duty launch sales in the UK were down 40% over the previous year’s game, says GSD (digital and physical combined). Call of Duty fatigue? Possibly. But then you can’t ignore the impact of Warzone, new consoles, weaker critical reception etc…
— Christopher Dring (@Chris_Dring) November 14, 2021
Call of Duty: Vanguard sold less in physical and digital than Black Ops Cold War
On the other hand, sales in physical format of Call of Duty: Vanguard They are 26% below what was achieved by last year’s delivery and 44% with respect to the digital format, a detail that draws attention since it is currently common to see a decrease in sales of discs or cartridges but they are offset by digital performance. However, this is not the case Call of Duty: Vanguard.
So far, it cannot be assured that this is due to an erosion of the Activision formula, applied by the studios commissioned by the franchise, but it does not hurt to think that the video game industry is dynamic and at the moment less expected trends change. In the same way, the presence of Call of Duty: Warzone, an online multiplayer proposal that has allowed players to enjoy an experience designed from the franchise at no cost.
Finally, you can also take into account the scandal surrounding Activision Blizzard by issues of abuse and workplace harassment that have led to a more discreet promotional campaign in the case of Call of Duty: Vanguard.
Call of Duty: Vanguard is available on PS4, PS5, Xbox One, Xbox Series X | S, and PC. In this link you will find all the related information.
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