There is a lot to love about Instagram, especially if you are passionate about taking photos and videos. However, it can be daunting to spend hours taking and editing a beautiful photo and more time writing the perfect caption only to have your post buried with very little engagement on Instagram. It’s true that Instagram gods are fickle and hard to please, but there’s still hope! Here are some easy Instagram engagement tricks you can use to get more people to see and reply to your posts.
Understand your engagement rate on Instagram
So what is considered interaction on Instagram and why is it important? The answer depends on who you ask, which makes it a lot more complicated than you think. Let’s dive into Instagram engagement so you understand exactly what you need to do to increase it.
How does engagement work on Instagram?
Most Instagram experts agree that every time someone interacts with your account, whether to like, comment, or save, it is considered engagement. The more people interact with your posts, stories, and videos, the more visible your content will be on Instagram. Why? Because Instagram wants people to stay on the app, it shows people the content that has proven popular so they keep scrolling.
How important is Instagram engagement?
These days, engagement on Instagram is more important than ever, and the more engagement you have, the better your account will do in the long run. Here’s how it works: When you create a post, Instagram will show it to about 10% of your followers. If it receives enough engagement to be considered a popular post, Instagram will show it to more people. The more commitment you get, the more people will see it. That means the only way to get your posts seen is to have a high engagement or pay to promote your posts.
How to verify your participation on Instagram
There are a few different ways to check your Instagram engagement rate, but we’ll stick with the easiest one. With this method, you can check the engagement rate of any post on Instagram, yours or that of a competitor or colleague.
First, add up the total number of likes and comments, then divide the total by your number of followers. Take that total and multiply it by 100 to get a percentage.
What is a good engagement rate on Instagram?
According to the Annual Social Media Industry Report published by Rival IQ, the average engagement rate on Instagram was just .92%, so anything above that rate is considered good. Note that some posts will work better than others; The key is to keep an eye on what works for your audience so that you can continue to keep your followers engaged.
Why is my participation rate so low?
There are a limited number of impressions on Instagram, and the platform has become increasingly competitive as it tries to keep all of its users engaged, so the first thing you need to know is that your engagement is low because Instagram has changed its algorithm. to prioritize your paying customers. That doesn’t necessarily mean that you have to pay to get a decent compromise. Here are some additional reasons why you might not see the Instagram engagement you deserve. You may be:
- Active when your followers are offline.
- Don’t use hashtags strategically.
- Posting too much or too little content.
- Don’t interact with your audience.
- Don’t post what your followers want to see.
How to increase Instagram engagement
Now that you know a little about Instagram engagement and why it matters, let’s take a look at the ways you can improve it.
Hack 1: find out when your followers are online and then post
As stated above, when you post to Instagram, the platform will start by showing you to around 10% of your followers, that is, those of your followers who are currently online. The interaction your post receives during the first hour will determine how many more people Instagram shows it to. If you want the odds to be in your favor, the best course of action is to post when your followers are online. You can use Instagram Insights to find the best time to post.
- Open Instagram and navigate to your profile.
- Touch the three horizontal lines in the upper right to open the menu.
- Open Insights.
- Tap Your audience.
- Scroll down to Most Active Times to see the days and hours your audience engages with Instagram.
Hack 2: use hashtags strategically
Hashtags are an important part of your Instagram strategy because they allow your posts to be seen by people other than the accounts that follow you. The secret is to use hashtags that are relevant to your post but not too general. Hashtags like #love and #pretty won’t help you increase your engagement on Instagram. Instead, you need to do a little research and follow the hashtags that others are using within your niche.
Really popular hashtags that have been used millions of times may not be worth it unless your account is really big already. Instead, look for hashtags that have been used 100,000 to 500,000 times. If you mention brands, find their hashtags and use them. If your post is location-based, use hashtags that are relevant to that location. Popular hashtags are always changing, so keep an eye on your favorites by following and interacting with them on Instagram.
Trick 3: don’t repeat the same hashtags for every post
To make adding hashtags easier, you can save your favorites in the Notes app on your iPhone. This will save you a lot of time, but it also comes with a caveat: if you use the same collection of hashtags in every post, Instagram will likely think of your posts as spam and won’t show them to as many. people. If this happens, your engagement on Instagram will suffer, so be sure to change the hashtags you use for each post. Of course, there may be some repeats, but aim for 50% of your hashtags to be different from your previous post for the best results.
Trick 4: geotag each relevant post for additional impressions
Did you know that travelers often search for Instagram posts that were taken at specific locations to help them plan their trips? It’s true! Even if you don’t frequently post travel content to your Instagram account, it’s worth geotagging for an added boost, especially if you’re posting photos of landscapes, cities, and restaurants.
Hack 5: use Instagram carousels to increase your overall impressions
Can’t decide which photo to post today? Use the carousel feature of Instagram to post a collection of photos. While this won’t automatically increase your engagement on Instagram, it will likely increase your overall impressions. The more people who see your posts, the more likely they are to interact with them, so it is beneficial for everyone. When posting carousels, it is also helpful to describe the sequence of photos in the caption and ask people to swipe.
The most important tip for generating engagement is to open up and share with your audience. When they know your story, your followers will be much more likely to engage with your content. As a bonus, you will create a community of people who will support you, which is always a good thing. Whether you’re sharing funny stories, personal struggles, or fashion advice, share like you’re chatting with a friend at your local coffee shop and respond authentically to any feedback you receive.
Tip 7: Post to Stories and ask questions
If you’re not using Stories yet, you’re missing out on a great opportunity for more engagement on Instagram. Yes, Stories are a lot of work, but Instagram has all kinds of tools to make it easier and more engaging. Take a look at the stickers when you post Stories. With the stickers, you can ask your viewers questions, give them quizzes, or post polls. The possibilities are truly endless, and once you start posting this type of content, you will realize how easy (and amazing) it is.
Hack 8: tag relevant accounts in your posts
In addition to using relevant hashtags, you can also tag relevant accounts in your posts. While it may not always lead to more engagement, it is likely to lead to more impressions, and the more people who see your post, the more likely they are to engage with your content. Another benefit is that the accounts you tag can republish your content in their Stories or feeds, putting your photos and videos in front of even more eyes.
Hack 9: create content that can be saved in your feed
When we say “content that can be saved,” we mean posts that viewers will want to refer to later. Valuable content you don’t want to miss. The type of saveable content you produce will depend on your niche, but you can post recipes, tutorials, itineraries, and more. Your savable content can be the actual post or the accompanying title. Experiment to see which one works best for your audience. Here is an example of a recipe that can easily be saved on Instagram.
Hack 10: publish more than what works
This may seem like an obvious Instagram share trick, but it’s really important to check your knowledge periodically to find out what’s working. Pick a time each week to analyze your knowledge. What time of day works best for your audience? Are videos, carousels, or regular posts most popular with your audience? What kinds of stories do your viewers interact with the most? As you start to notice what works on Instagram, you can use your knowledge to increase your engagement.
Remember, Instagram engagement is notoriously low, so don’t get discouraged as you try to grow your followers and get more engagement. As you experiment with different posts, hashtags, and captions, you will start to see that your hard work pays off.